Despite Intel’s claim that 40% of all PC laptops sold this year would be a new generation of ultrabooks, Apple’s more-established MacBook Air remains the most popular in its class.
Intel defined an ultrabook as an ultra-portable computer based on its processor architecture and running the Windows operating system. However, uptake of thin and light portable computers during the first half of 2012 was disappointing, though new data from market intelligence firm ABI Research forecasts 20 million will ship worldwide in 2012.
Targeted at mid-range prices, the most popular ultra-portable laptop today is Apple’s distinctly non-Windows MacBook Air. The Air does, however, feature an Intel processor.
"Initial ultrabooks came to market several hundred dollars above consumer expectations," says ABI senior practice director Jeff Orr.
"High systems prices and waiting for the upcoming Windows 8 operating system are two leading reasons for lack of adoption."
Next-generation systems that bring prices down closer to audience requirements along with touch screen models that provide versatile input methods are promised for 2013.
The ultra-portable segment has significant growth potential as consumer expectations are met. A healthy growth rate of 53% is predicted over the 2012 to 2017 forecast period.
At time of writing the Macbook Air starts at €1,099, while online prices for models from Lenovo, HP and Acer ranged from €819.99 to €1,199.99.
IDG News Service
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