Comit becomes first Irish PR agency to move to four-day week
Tech specialist PR and communications agency Commit is set to become the first PR agency in Ireland to adopt a four-day week.
Starting 1 May, the agency will move away from the traditional five-day week to the new way of working, which aims to boost employee wellbeing as well as productivity.
Comit’s four-day week is the first element in a significant innovation programme being rolled out by the PR agency. It will lead to the creation of 15 new jobs in PR, digital content, and communications consulting.
The company will also invest €200,000 in digital transformation, training, and new service development. The digital transformation investment will fund the introduction of a suite of productivity, automation, and other digital tools, which will enable team members to be more productive. The funding will also enable the PR agency to invest in new digital and data analytics services for clients.
Founded in 1997, the Dublin-based PR and communications agency is on a strong growth path and has built up a significant customer base including technology and tech-oriented organisations spanning areas including cybersecurity, managed services, FinTech, data centres, consultancy, software development, communications, location intelligence, sustainability, and Ireland’s start-up ecosystem.
Employees, clients, and other key stakeholders have been consulted about the four-day week to ensure a smooth transition to the new way of working. Comit’s four-day week initiative will initially be trialled for six months and will see staff remain on their existing salaries.
“This decision has come about as part of a well-thought-out innovation process whereby we reviewed and reimagined our working model,” said Allan Chapman, managing director, Comit. “As well as maximising flexibility for our team and prioritising wellbeing, we wanted to identify new ways to enhance the value we deliver for clients and how we deliver our service.
“It is important to stress that this is not a compressed approach to the four-day week, whereby team members will be asked to squeeze 40 hours into four days. Our aim is to empower and support people by giving them more time that they can use to do the things that they enjoy.”
Chapman continued: “We carried out a very detailed planning and research process, which included speaking to international PR agencies who have already implemented a four-day week, as well as our own employees and clients. The clear message from this was that happy, energised employees are more focused, more productive and achieve better results. The four-day week will also enable us to attract and retain the very best PR, digital and communications professionals as we grow our team and roll out innovative new services.
“We are very excited to reveal this four-day week initiative and announce the investment in our growing team as we approach the milestone of 25 years in business this year. We see this move and expansion as being great for the business, great for the team and great for our clients.”
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