Half of under 35s consider broadband the deciding factor when purchasing a home, says survey

High quality broadband is the most important factor for under 35s when considering their ideal home

4 April 2022

Two thirds (63%) of Irish people believe that the energy-saving and environmentally friendly benefits are the most important factors of smart home. This is according to new research about attitudes to smart homes and technology commissioned by wholesale broadband operator Siro.

Just over half (54%) of the survey participants stated that smart devices have helped them save money. Siro found that the over 55s demographic is most aware (72%) of the energy saving and environmentally friendly benefits of smart homes. A total of 61% of over 55s said the technology has helped them to lower costs, higher than any other age cohort.

High quality broadband is the most important factor for under 35s when considering their ideal home. Just over half of those aged under 35 (53%) surveyed singled out broadband as the deciding factor when purchasing a home, compared to the overall choice of the general public who placed a greater emphasis (40%) on a garden.




Changing consumer habits and trends such as the shift to remote working and a fall in car ownership were evident from the research as factors like having a parking spot at their home (15%) ranked lower on the list.

In the wake of the pandemic, a greater appreciation for high-speed broadband was also evident with 84% of the general public flagging their support for a change in the Irish law to make it a requirement that developers must install high speed broadband and infrastructure when constructing all new homes.

The survey also highlighted widespread adoption of smart devices in Irish households. It found 67% of consumers own a Smart TV; with just under half (49%) of households being in possession of a virtual assistant technology like Alexa; a third of the general public using smart home technology like digital heating controls and lighting; and a quarter using security devices like video doorbells.

“At Siro, through our work with developers to bring our high-quality fibre broadband to new developments, we see the huge appetite amongst the public for homes with smart and connected devices,” said Siro head of operations and new developments Cian O’Mahony. “Equally retrofitting existing homes with smart technology is a growing trend.

“Today’s research brings to life the reasons people are opting for smart home technology. These can vary depending on life stages. Those in the older age demographics are more likely to view smart homes as important for environmental reasons, with younger groups valuing the convenience that they provide.”

Siro director of corporate affairs, Amanda Glancy, said: “Smart home devices deliver numerous benefits. More sustainable living, achieving climate change targets, enhanced security or savings on energy or heating bills are key attributes. The latter is very top of mind given the steep increases in energy prices.

“As fibre broadband networks continue to roll-out across Ireland, this research indicates more individuals, families and communities will take advantage of the benefits of smart homes, particularly for environmental benefits and reducing the cost of living.”

TechCentral Reporters

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