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Payback Loyalty begins €2.5m expansion programme in Limerick

Trade
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16 April 2015

Payback Loyalty has announed plans to double its workforce in Limerick’s National Technology Park with the creation of 28 jobs.

The new jobs are part of a €2.5 million expansion programme by the company which has been supported by the Department of Jobs, Enterprise & Innovation through Enterprise Ireland.

The new jobs will be in product development and sales and support infrastructure.

Payback Loyalty, which was set up in 2005, has developed a platform which enables retailers to run schemes across a number of shops rewarding customers at the till with targeted promotions and offers.

Payback Loyalty CEO Richard Gubbins said: “We look forward to welcoming new talent to drive the achievement of our growth targets. Having gained leading industry recognition in the Irish market, this investment demonstrates Payback’s commitment to unlocking the wider international potential of our digital consumer engagement platform”.

TechCentral Reporters

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