Today is set to be the busiest ever day for online shopping across Europe, according to analysis by Visa Europe. For the previous two years, the busiest online shopping day has always been the Monday closest to the start of December and this year it falls on 29 November. In 2009 the peak in online spending occurred on Monday 30 November and in 2008, this was on Monday 1 December, according to Visa’s previous analyses.
Visa Europe is predicting they will handle over 6.6m transactions across Europe during ‘Mega Monday’ alone or 4,500 every minute as consumers increasingly turn to the Internet for their Christmas shopping.
Transactions are forecast to peak in the lunch hour between 13:00 and 14:00 and a second peak is expected around 19:00 as shoppers log on after returning home from work.
Dr Steve Perry, commercial director at Visa Europe, said: “Shopping online is now a natural part of the gift-buying process for consumers and a key part of Christmas sales strategy for retailers. The combination of salaries being paid and people taking delivery times into consideration should combine to deliver a record day for Internet shopping.”
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