Sony has launched its own TV channel to support its specialist dealers with sales in the UK. Channel b.link will provide targeted video content to the dealers network.
The move is part of a campaign to provide engaging information on how to position and sell Sony products and solutions. B link will also inform viewers on Sony’s European strategies and local initiatives, and will air regular features on major issues facing the broadcast industry. Individual training modules will examine specific technologies and products.
Rob Newton, group business manager at Visual Impact, a Sony Specialist Dealer added: “The TV channel will be a great resource. It will help to equip us with the knowledge we need to confidently explain the benefits of using Sony products and will undoubtedly help to increase sales.”
Dealers will also be able to see why existing customers bought Sony equipment, giving them references to use with potential new customers. B.link is accessed through the Sony dealer intranet at www.sony1.net.
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