Not content with owning the online gaming space, Xbox LIVE is diversifying its reach, integrating other social networks and television, with its existing service.
In a deal announced at games fair E3, Facebook and Last.fm will be added to the existing IM service on Xbox LIVE. Microsoft also announced Xbox LIVE Party for movies, which allows movie experiences to be shared – on the couch or across the country over supported movies.
Using Facebook Connect, users will be able to share gamng events by posting updates and screenshots from compatible games directly to Facebook, starting with EA Sports’ golf franchise Tiger Woods PGA Tour.
Part of the CBS Interactive Music Group, Last.fm will give Xbox LIVE subscribers access to millions of songs over personalised radio stations.
Continuing a pioneering effort that began with the introduction of the industry’s first video marketplace in November 2006 and broke new ground with the announcement of the first live TV straight from a gaming console last week in the U.K., Microsoft today announced that Xbox would deliver yet another first-to-the-world: instant on 1080p movies and TV with 5.1 surround sound – direct to consoles connected to compatible HD TVs through the Xbox LIVE social entertainment network.
Xbox LIVE will also be carrying content from Sky TV, including Sky Sports.
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