UPC has begun offering consumers a 240Mb/s service – the fastest in Ireland to date. The announcement follows the publication of the results on an independent survey by broadband research company SamKnows, which confirms UPC as having the best broadband speed in Ireland.
The study, which measured broadband performance delivered by UPC’s 120Mb/s broadband product to users, found that UPC customers receive speeds of at least 100Mb/s on average.
Campbell Scott, portfolio product manager, UPC Ireland, said: “Our research shows that broadband device usage is doubling every three years in Ireland. The actual Broadband speed performance delivered by providers is therefore becoming increasingly important and there is a real lack of transparency in the market. With this study, we’ve opened ourselves up to independent scrutiny of our actual speeds with SamKnows, to set a clear benchmark and help consumers draw comparisons of real speed performance between providers.”
The SamKnows report is the first in a series of ongoing studies. It is also the first based on data from measurement hardware and software, in this case, the SamKnows ‘Whitebox’ device whose software conducts automated measurements of broadband performance throughout the year.
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