Refurbed, GoPro announce exclusive partnership in Ireland

Deal marks first major brand partnership for pre-loved tech marketplace

Trade

GoPro Hero10

Refurbed, Ireland’s leading online marketplace for refurbished goods, has launched an exclusive new partnership with GoPro, the global brand recognised for its versatile action cameras.

As part of this collaboration, refurbished GoPro products will be made available exclusively via refurbed in Ireland, Denmark and Sweden.

“With GoPro, we are expanding our offering into an exciting new product category and showing that refurbished can go far beyond smartphones,” Kilian Kaminski, co-founder of refurbed, said.

He added: “this partnership allows us to bring highly attractive, premium products to more consumers, while making them more accessible and sustainable at the same time. It also serves as a strong example of how brands can successfully collaborate with refurbished marketplaces.”

This is refurbed’s first major consumer electronics (CE) brand partnership in the camera category, which shows the growth in demand for refurbished goods beyond smartphones and laptops.

The partnership builds on a successful pilot phase, during which sales of GoPro products on refurbed increased by 195%, demonstrating strong consumer demand for high-quality refurbished cameras.

This demand was particularly evident in Ireland last year. refurbed, now marking its 5th year in Ireland, saw an increased demand for refurbished cameras among its Irish consumers in 2025. Compared to 2024, there was a year on year growth of 329%.

Refurbished devices typically cost up to 40% less than their brand-new counterparts, so customers are getting a high-quality product at a fraction of the price.

From now on, customers in Ireland, Denmark and Sweden can purchase refurbished GoPro HERO9, HERO10 and HERO11 models exclusively through refurbed.

All devices originate from customer and channel returns and are professionally refurbished by GoPro and its partners.

The refurbishment process includes thorough inspection, functional testing, cleaning, and quality assurance, with key components such as batteries replaced where necessary.

All products meet original performance standards, including full waterproof functionality.

The partnership underlines a broader industry shift, with more leading brands embracing refurbishment as a way to extend product lifecycles and reach new customer segments.

Patryk Goron

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