Over 30% of SMEs still unconvinced of cloud services
28 August 2013 | 0
Despite the popularity of services like Dropbox, SurveyMonkey and Microsoft Office 365, almost one third of SMEs are unconvinced of the benefits of cloud computing.
According to research carried out by Behaviour & Attitudes for O2 on a sample of 350 irish business owners and managers in August, over two thirds (69%) of respondents said they used cloud services, up from just under half (48%) as reported on a similar survey conducted 18 months ago. However 31% of respondents said they still did not see how cloud could benefit their businesses.
The new research was commissioned as part of an announcement that it has invested almost €3 million in launching its O2 Digital Solutions cloud platform for businesses.
O2 Digital Solutions includes an e-commerce solution and website builder; security solutions for virus and spam protection; business class cloud storage; a video conferencing application; and mobile marketing and collaboration services.
Commenting on the research, Nicola Mortimer, head of business products & portfolio management, O2, said: "Despite the increased uptake of cloud, our research finds that there is still confusion amongst SMEs regarding cloud software services.
"Our research over the last number of years suggests that many Irish companies are using some form of cloud service but may not recognise it as such. At the end of the day it doesn’t matter what it is called, business customers want cost effective access to the latest productivity tools whether they are working from home, with a customer or on the road."