Companies may be talking about implementing green IT systems, but very little is being done in practice. That finding emerges from research by the BPM Forum. The group aims to advance the understanding of business performance management techniques, technologies, and processes in global enterprises.
The survey showed that, while 97% of IT professionals felt it was important that their companies reduced their carbon footprint, very few are actually doing anything about it. This lack of executive focus was cited by about half of respondents as a top environmental sustainability challenge.
“While we are encouraged that so many companies feel they have started to ‘think eco-logical’, the survey findings match our experience in the field that shows a real need for leadership and best practices on how to achieve the necessary efficiency improvements in IT,” said George Skaff, vice president of marketing at Rackable Systems, which sponsored the research.
“By building additional awareness and offering better solutions around our Think Eco-Logical [initiative], we are helping more organisations improve data centre productivity while reducing costs and carbon footprint.”
Cutting costs and reducing power demands were named as key green IT drivers. But fewer than half of those surveyed either did not have a corporate sustainability plan or were not aware that they had one.
The Forum’s Donovan Neale-May noted: “Corporate America is coming to grips with the need for social responsibility like never before, but this needs to translate into positive change in the short term. “Faced with myriad forces and factors, including a severely challenged economy and peer pressure to become more sustainable, IT executives must drive ecological action, not just rhetoric.”
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