Google’s tiny chip represents a big bet on IoT

Chip and edge software announced that could transform enterprise IoT landscape

Google is taking two steps – one in hardware and one in software – to bring its analytics and machine learning capabilities to edge networks and even to individual Internet of Things (IoT) devices to better deal with the data generated by a growing number of IoT devices, the company said at its Cloud Next technology conference.

The first step is Google extending the features of its Cloud IoT software platform to edge networking. The second is a tiny chip that could be integrated in IoT devices themselves and process the data they collect before transmitting it.

Edge computing describes an architecture where a specialised computer sits very near to the IoT endpoints themselves to perform analysis and data processing from those endpoints, as opposed to sending that information all the way back to the data centre. It is very much the up-and-coming model for IoT deployment, particularly in use cases that have strict requirements around latency.

 

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However, Christian Renaud, IoT research director for 451 Research, said the technical advantages of edge computing are secondary to a much more human factor – managers of the operational technology implementations (factory floors, fleets of vehicles, etc.) that stand to benefit from IoT tech simply aren’t comfortable moving important management and analytics functionality to a cloud, even a private one.

Google bringing its IoT software stack to edge devices, therefore, removes a potentially serious barrier to entry and makes the company a more attractive option for enterprise IoT management. It also brings Google’s offering more into line with its competitors in Microsoft and Amazon, who have already brought their IoT platforms to the edge.

Google’s standing among its competitors might be helped by the chip it announced at Cloud Next called Edge TPU that accelerates machine learning via the company’s TensorFlow AI software.

“Depending on the effectiveness of Edge TPU, this may have not only caught them up, but allowed them to pull ahead of the competition technically,” said Renaud.

Edge TPU a custom chip just a fraction of the size of a penny that’s designed specifically to run Google’s TensorFlow Lite machine-learning models on endpoint devices. The idea is to use IoT devices themselves to generate meaningful predictions and insight.

Google says on its website that the chip could be used to enable predictive maintenance, anomaly detection, machine vision, robotics and voice recognition, among other things.

Developers who want to get their hands on one early can apply to Google here.

It remains to be seen whether Edge TPU will see large-scale uptake and whether it works as well as Google says it does.

 

IDG News Service

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countryCode: 'GI', placeholder: '+350 000 00000', helpText: 'Include the GI country code +350 before the phone number', }, { countryCode: 'MD', placeholder: '+373 00 000 000', helpText: 'Includeți codul de țară MD +373 înaintea numărului de telefon', }, { countryCode: 'HU', placeholder: '+36 00 000 0000', helpText: 'A telefonszám előtt adja meg a HU országkódot +36', }, { countryCode: 'NZ', placeholder: '+64 00 000 0000', helpText: 'Include the NZ country code +64 before the phone number', }, { countryCode: 'ME', placeholder: '+382 00 000 000', helpText: 'Uključite ME pozivni broj države +382 prije telefonskog broja', }, ]; if (!countryCode || typeof countryCode !== 'string') { return mockPlaceholders[0].helpText; } const selectedHelpText = mockPlaceholders.find(function(item) { return item && item.countryCode === countryCode; }); return selectedHelpText ? selectedHelpText.helpText : mockPlaceholders[0].helpText; } function setDefaultHelpText(countryCode) { const helpTextSpan = 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: false; var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true; var phoneInput = document.querySelector('#mce-' + fieldName); if (phoneInput && defaultProgram.countryCallingCode && shouldAppendCountryCode) { phoneInput.value = defaultProgram.countryCallingCode; } displayFlag?.addEventListener('click', function(e) { dropdown.focus(); }); dropdown?.addEventListener('change', function() { const selectedCountry = this.value; if (!selectedCountry || typeof selectedCountry !== 'string') { return; } const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName); if (flagSpan) { flagSpan.textContent = getCountryUnicodeFlag(selectedCountry); flagSpan.setAttribute('aria-label', sanitizeHtml(selectedCountry) + ' flag'); } const selectedProgram = window.MC?.smsPhoneData?.programs.find(function(program) { return program && program.countryCode === selectedCountry; }); var smsNotRequiredRemoveCountryCodeEnabled = true; var smsField = Object.values({"EMAIL":{"name":"EMAIL","label":"Email Address","helper_text":"","type":"email","required":true,"audience_field_name":"Email Address","merge_id":0,"help_text_enabled":false,"enabled":true,"order":0,"field_type":"merge"},"FNAME":{"name":"FNAME","label":"First Name","helper_text":"","type":"text","required":false,"audience_field_name":"First Name","enabled":false,"order":null,"field_type":"merge","merge_id":1},"MMERGE2":{"name":"MMERGE2","label":"Second Name","helper_text":"","type":"text","required":false,"audience_field_name":"Second Name","enabled":false,"order":null,"field_type":"merge","merge_id":2},"MMERGE3":{"name":"MMERGE3","label":"Company Name","helper_text":"","type":"text","required":false,"audience_field_name":"Company Name","enabled":false,"order":null,"field_type":"merge","merge_id":3},"MMERGE4":{"name":"MMERGE4","label":"Job Title","helper_text":"","type":"text","required":false,"audience_field_name":"Job 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fieldName); updateCountryCodeInstruction(selectedCountry, fieldName); }); } document.addEventListener('DOMContentLoaded', function() { const smsPhoneFields = document.querySelectorAll('[id^="country-select-"]'); smsPhoneFields.forEach(function(dropdown) { const fieldName = dropdown?.id.replace('country-select-', ''); initializeSmsPhoneDropdown(fieldName); }); });

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