Yahoo reported Tuesday that its first-quarter profit came to $286 million, up 28% from the same quarter last year, but the company’s total revenue revealed much more modest gains.
Yahoo brought in $1.2 billion in total revenue for the first quarter of 2012, up just 1% year over year.
Search ad revenue rose 3% to $470 million, but display ad revenue fell 2% to $511 million. Meanwhile, the digital ad market in the United States grew 23% in the same year-over-year comparison, according to eMarketer.
Earlier this month, Yahoo laid off about 2,000 workers, roughly 14% of its workforce.
IDG News Service
Ltd
