Vodafone launched its own IPTV offering in Dublin today. The service, Vodafone TV, will be available to home broadband customers with a minimum 40mb/s connection.
The service comes in two tiers mixing a selection of HD TV and radio channels with a choice of premium movie or sports content or multi-room viewing.
Vodafone Basic TV package provides a minimum of 55 TV channels, with the add-on of Netflix or Sports (BT and Setanta Sports) with unlimited broadband and landline calls included for €40 for six months with a standard price of €70 per month thereafter.
Vodafone TV Plus package includes all Basic TV elements with additional channels across kids, Comedy, Eurosport, increased music options plus access to additional documentary channels, with two add-ons included (Netflix or Sports or multi-room) alongside unlimited broadband and calls for €40 per month for six months and standard price of €80 per month thereafter. Additional add-on packages for Sky Sports and Sky Movies will also be available.
Both service tiers include one-touch access to Netflix via a button on the remote control; fast channel switch with minimal load times; the ability to restart a programme at any point; seven-day catchup; a live TV filter allowing live preview of what’s on across every channel all on one screen; personalised viewing profiles; up to 300 SD hours of recording space; and Vodafone TV Anywhere, a mobile catch up app for iOS and Android.
Vodafone is the latest telco to venture into the content space. Both eir and Virgin Media (formerly UPC) provide additional content to their home broadband customers. At a presentation at the company’s office in Sandyford today, Vodafone Ireland CEO Anne O’Leary called the service “the last piece of the puzzle”.
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