Sky digital has launched Green Button ‘Bookable’ advertising, a service which allows viewers to easily watch and access extended advertising.
Built upon the same underlying technology as the successful Green Button programme reminder service, advertisers will be able to encourage viewers to press the green button on their Sky remote to book longer-form content into their Sky Guide or to record content onto their Sky or Sky+HD set top box.
The first campaign to take advantage of green button advertising in Ireland is Diageo’s Budweiser. To view 90 second exclusive video of Budweiser’s new Lyrics creative, viewers will be able to ‘press green’ during the commercial across Sky Media Ireland’s channel portfolio; Sky1, Sky News, Sky Sports 1&2 and Sky Sports News.
Green Button content can range from 2 minutes to 2 hours and the service even allows for the series-linking of advertising content, for those brands wishing to create episodic advertising.
Each piece of advertiser-created programming will be made available to Sky homes with standard digi boxes twice a day.
In addition, in over a third of Sky homes that have Sky+ or Sky+HD, viewers will have the opportunity to have the ad stored on their Sky+ planner for playback at a time of their choosing.
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