A new advertising agency aimed exclusively at mobile customers was launched in Dublin this morning. An Electric Media offering, Yappy promises a range of advertising products for smartphones and tablets. So far it has secured contracts with Entertainment.ie, MyHome.ie and Breakingnews.ie.
Michelle O’Keeffe, Yappy managing director, said: "To date ad formats have been small and static on mobile devices and our research showed us that brands are looking for larger, more engaging formats, as well as fun ways to talk to their customers. We will be offering a range of bespoke campaign solutions for mobile and tablets to help them do this."
Yappy has partnered with adserver company MADS to track campaigns and target markets by location and device type.
Also announced this morning was a charity initiative for Crumlin Children’s Hospital where Yappy and its clients are giving free ad space in order to raise funds for the new cardiac unit in the hospital. Customers will be able to donate to the campaign through their mobile device.
Fiona Donnellan
Ltd
