Motorola Mobility has begun promoting its highly anticipated, customisable Moto X smartphone in newspaper ads and on its website in the US.
The device will be the first smartphone produced by Motorola since it was acquired by Google a year ago.
The promotions don’t include images of the new phone, which reports say will run Android Jelly Bean 4.2.2 and feature a 4.7" 720p touchscreen display and don’t announce a release date, although various unconfirmed reports say it will be unveiled on 1 August for an October release.
The promotions on the Motorola website instead show a picture of two people jumping off the end of a dock into a lake with the words: "Celebrate the freedom to design a smartphone as unique as you are."
The tone of the print ad also focuses on freedom and 4 July celebrations, with Motorola boasting it is "the first smartphone designed, engineered and assembled in the USA."
Apple recently began airing TV ads along a similar theme: "This is our signature and it means everything: Designed by Apple in California."
Motorola says 2,000 new employees have been hired to produce the devices in Fort Worth.
Motorola’s print ad ran in The New York Times, USA Today, The Wall Street Journal and Washington Post and was created by Droga5, an independent advertising firm.
Last month, PhoneArena published a leaked photo of what is presumed to be the Moto X running on Sprint’s 4G LTE network, as well as next-generation 802.11ac Wi-Fi and NFC. It appears to be shaped somewhat like an iPhone, a rectangle with rounded corners.
It will have a 1.7GHz dual core Snapdragon processor, 2Gb of RAM and 16Gb of internal storage along with a 10MP rear camera and 2MP front camera, according to various reports.
IDG News Service
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