Merrion Square visitors to see Winter Lights through new lenses
Visitors to Dublin City Council Dublin Winter Lights in Merrion Square Park will get an extra layer of activity thanks to a collaboration between augmented reality (AR) firm Imvizar and Snap Inc., the company behind Snapchat and Spectacles.
from 1-21 December visitors will have hands-on access to the fifth generation of Spectacles which are currently available to AR creators and developers through the Spectacles developer programme. This experience brings emerging AR technology into a live environment in a way that feels intuitive, magical and rooted in story, offering a new medium of entertainment and a unique chance for the public to experience the future of storytelling.
The experience was designed and developed by Imvizar using Spectacles, and supported by Dublin City Council’s Smart City team, marking an innovative addition to the festival programme and positions the city as a global leader in immersive public festival experiences.
Inside a dedicated zone in Merrion Square Park, visitors aged 13 and over are invited to try Spectacles and explore a new layer of magic brought to life through Imvizar’s spatial storytelling.
With Spectacles, participants step into a winter wonderland called The Light We Bright, a shared AR experience created by Imvizar that brings festive scenes directly into the park.
Using simple gestures, visitors collect glowing stars that appear around them as if the environment is responding in real time. When enough stars are gathered, a Christmas tree forms in front of the group, followed by falling snow and constellations that swirl around their hands.
Designed as a Connected Lens for groups of up to five people at a time, the activation transforms Merrion Square into an interactive digital layer that reacts to visitor movement and brings them closer to the magic of Christmas.
Michael Guerin, founder and CEO of Imvizar, said: “Spatial storytelling is at the centre of everything we do. We wanted to create a story that brings a real winter wonderland experience to people and moves them from simply watching to actively shaping the moment. Using AR glasses becomes less about technology and more about stepping into an immersive experience. Working with Dublin City Council and Snap on Ireland’s first AR glasses experience has been a wonderful opportunity to introduce something new to Dublin City Council Dublin Winter Lights.”
Nicola Graham, Smart City programme manager said: “Dublin is committed to embracing innovation that enhances the experience of living, working, visiting and doing business in the city. Working alongside the Dublin City Council Events team, we’re delighted to support this project by having Imvizar and Spectacles as part of Dublin’s Smart City programme, helping to bring new technologies like wearable AR into public spaces. Together, we’re positioning the city as a leader in innovative urban experiences that combine technology, creativity and community.”
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