IBM expands Design Studio network

IBM Watson
IBM's Watson supercomputer (Image: IBM)



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9 November 2015 | 0

IBM has opened two new design studios in Dublin and Hursley, UK, with four more European centres in Warsaw, Prague, Hamburg and Paris, to be added by the end of the year.

The studios have multi-disciplinary teams, including designers, strategists, coders and industry experts, who develop products and digital marketing services around cloud, analytics, Watson and collaboration. The experts from IBM Design and IBM Interactive Experience will work with clients to create personalised and engaging digital experiences.

According to the company, IBM Design Thinking takes “a rapid prototyping approach to user-centric experience development, data and agile methods, as well as IBM Design Language, to inspire engaging experiences for the company’s products and services”.

“People’s expectations of enterprise tech have changed because of innovative design they see in devices and apps used at work and play,” said Phil Gilbert, general manager, IBM Design. “These studios will join a global network that is transforming how tech is created with user experience at its core.”

Each Design Studio has its own core focus, said IBM, with Dublin and Hursley focusing on designing products and user experiences around Watson, security, collaboration and Internet of Things. The Hamburg and Paris Studios will focus on mobile and web application and digital transformation projects.

“This crop of new Studios in Europe reinforce IBM’s continuing commitment to great design and innovation,” said Matt Candy, vice president European leader, IBM Interactive Experience. “IBM has been at the forefront of design-led thinking for decades and is now busy building the biggest design team in the world. With these six new openings –and more to come next year—we’ll continue to break old models and create a new way to work.”


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