Cloud

How to profit from cloud disaster recovery

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14 January 2016

Cloud backup has been around long enough that today most of your customers likely understand the concept well: A vendor backs up a customer’s data and stores it across a network of offsite servers, ideally at multiple locations for redundancy.

But what is ‘disaster recovery’ – specifically cloud disaster recovery – and how is it different from cloud backup? And just as important to your business: How can you profit from selling it?

Cloud disaster recovery is a more comprehensive method of data protection than cloud backup. The distinctions center on the circumstances under which a business’s lost data can be restored by the vendor – and how long recovery will take.

Cloud backup: The factors affecting data recovery times
With cloud backup, if a business’s backed-up data is compromised, it can be restored on-demand to that business’s onsite servers. But this process is not automatic or immediate, and it can depend on such factors as:

  • The amount of data to be restored
  • The availability of the backup vendor’s support staff at the time of the data loss
  • The availability of hardware at the customer’s site where the data can be restored

This means that, were your customer to lose just one file, they could likely recover it in minutes – assuming they contacted their backup vendor to report the loss, and that the company had support staff available. But recovering an entire server image? That could take days or weeks.

Cloud disaster recovery: A more advanced data protection solution
Cloud DR follows a similar process to cloud backup for maintaining backed-up data offsite. But cloud DR also includes failover live servers to an alternate environment – meaning that your customer could recover data in minutes or hours, and access it from a live virtual environment, regardless of how much data they lost.

You can learn how to create significant new revenues by offering your customers the right cloud disaster recovery solution. Join us for a free Lunch N Learn event on Tuesday, 26 January 2016 at the Crowne Plaza Hotel in Santry, Dublin. Click here to sign up.

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