A new Irish website and mobile app aiming to become the ‘Uber of home care’ has been released. Home Care Direct enables families to make savings of up to 40% compared to using an agency. Furthermore, they can do so in the knowledge that all carers on the platform have been interviewed, referenced checked and Garda vetted. The platform also provides insurance cover for carers and families for all work done through the platform.
The platform is the product of entrepreneur Michael Harty, who, after seven years in the home care industry running his own agency, has seen an opportunity to give carers and families greater control over their homecare journey, whether it be for an elderly person or someone with a disability.
Home Care Direct will seek to address the escalating need for carers in Ireland, which is being driven by the anticipated 54% (320,000 people) increase in the number of people aged over 65, between 2011 and 2025, by making caring a more attractive career.
“This platform will empower carers and families, giving them the control they need to make this crucial relationship work better, with clear financial benefits,” said Harty. “These savings will hopefully encourage people to begin their home care journey earlier, which we know can be a good preventative measure against a home accident.
“We are also convinced that the platform will be a key driver of quality home care provision, as carers are setting their own rates and availability, enabling them to earn the rewards their essential but difficult work deserves.
We know there is an appetite for a streamlined homecare service and have seen this model work in other comparable jurisdictions including the UK, Canada and Australia. More than anything, we are happy to be able to provide people with a solution to stay, where they want to be in later life, at home.”
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