Google has acquired Meebo, a company that makes a toolbar that aggregates content from websites as well as displaying advertisements, the company said on its blog on Monday.
Founded in 2005, Meebo’s main product is a toolbar that sits at the bottom of a publisher’s website. It lets publishers display pop-up messages to users, integrates social media sites including Twitter and Facebook and offers a slot for advertising on the left-hand side.
Publishers get revenue from the advertising. Meebo positions its toolbar to consumers as a way to receive personalized content if people elect to create a Meebo profile.
Meebo also has a Web-based instant messaging application that allows people to access third party applications such as AOL’s instant messenger, Yahoo, Google’s Talk and others.
Terms of the deal were not disclosed.
IDG News Service
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