DCU business students embrace app economy

Pictured: DCU students Apolonia Ondo, Suzanne Hickey, Eoin Mulhall and Louis Bollard at the Microsoft App Studio Project showcase

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16 April 2014 | 0

An showcase of student-developed mobile apps was held yestereday at The Helix in DCU. Microsoft’s App Project brought 300 first-year and post graduate business students together to formulate and market mobile apps without the need for programming experience.

The Microsoft App Project is part of DCU’s Digital Innovation, Creativity and Enterprise (DICE) programme. Through the Microsoft App Project, students were asked to develop mobile apps for promoting tourism for Irish cities and towns.

Students were also asked to develop a research poster on how cloud computing could be used to develop their app idea further.

Clare Dillon, Microsoft Ireland, said: “By showing the simplicity of app development and encouraging non-tech students to embrace technology we have really stimulated a lot of creativity with students recognising the opportunity that the app economy presents.”

The Project gave entrants access to cloud computing and digital marketing expertise through ‘Cloud Clinics’.

Dr Theo Lynn of DCU Business School said: “The App Project with Microsoft provides both first year and postgraduate students with the opportunity to learn by doing. Microsoft App Studio heralds the arrival of App 2.0 and has the potential to transform how the general public interact with apps the same way WordPress and similar publishing tools helped transform the Web. You no longer need expert technical skills to build and publish your own app.”

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