CallidusCloud it has acquired Dublin-based SaaS predictive forecasting and sales analytics company Datahug in an all-cash deal worth $13 million.
Datahug will become the Californian company’s predictive analytics, AI and machine learning innovation centre.
“CallidusCloud brings a wealth of experience in our target markets and a loyal customer base who will be keen to tap into the value of predictive analytics that accelerate sales,” said Ray Smith, co-founder and CEO, Datahug. “We’re looking forward to working with the team to deliver unique value to the large addressable market for sales force automation and acceleration.”
“There are more than 50 million companies in the world. They all want better sales forecasting. Datahug’s unique, patented technology delivers rich, predictive analysis of sales pipelines in a visually stunning way. Being able to better predict the outcomes of sales cycles and identify the right sales opportunities means big value for our Lead to Money customers,” said Leslie Stretch, president and CEO, CallidusCloud. “[Datahug’s] fast and easy to use solution leverages CRM, commissions, CPQ, service and customer feedback data sources to bring forecasting to life in a practical way that is easy to understand and visualise.”
Walter Hobbs, executive director for investment and finance at Enterprise Ireland commented: “Enterprise Ireland has supported Datahug since the year the company was founded, with Enterprise Ireland subsequently making an equity investment in the company on its Series C funding round and becoming a minority shareholder.
“A key role of Enterprise Ireland is to work with and invest in start-up companies with international potential. Datahug has also engaged with Enterprise Ireland’s overseas offices in Silicon Valley and Toronto as part of the company’s international growth strategy.”
Datahug’s clients include Nitro, Instructure, G2 Crowd, McCann Fitzgerald and Scottish Equity Partners.
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