Computer Associates has announced plans to aggressively target the SME sector in a bid to expand its business in the EMEA region. The company is to invest €20m in infrastructure and marketing activities, and will offer a portfolio of products, packaged to meet the specific needs of SMBs, that will be sold through its 17,000-strong partner community in EMEA.
The new SMB packages will be sold by CA’s partner community. In order to provide resellers with direct access to these sales leads for quick follow-up, CA has implemented an integrated lead management and distribution system that will accessible to partner sales staff. In parallel, CA is creating a global software development group, with
significant resources targeted at the EMEA region that will help customise, tailor and enhance CA’s products to meet the specific needs of SMBs.
13/12/04
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