Taylor Swift opens up on Apple Music and Spotify experiences
6 August 2015 | 0
Almost overnight, Taylor Swift went from criticising Spotify to singing Apple Music’s praises. And the pop star has revealed why.
“Apple treated me like I was a voice of a creative community that they actually cared about,” Swift told Vanity Fair. The magazine called Swift an “Apple Music crusader” with the “willingness to take on tech giants”.
A few days before Apple Music launched at the end of June, Swift posted an open letter criticising Apple for not paying royalties to music rights holders during the free three-month trial. It took mere hours for Apple to reverse the policy, with senior VP of Internet software and services Eddy Cue tweeting, “#AppleMusic will pay artists for streaming, even during customer’s free trial period”.
Swift was apparently so impressed with Apple’s response that Apple Music became the first music service to count with the exclusive stream of her latest bestselling album, 1989.
“And I found it really ironic that the multi-billion-dollar company reacted to criticism with humility, and the start-up with no cash flow reacted to criticism like a corporate machine,” Swift added, referring to the response she received from Spotify after she pulled her music from the streaming service in November.
Spotify does have cash flowing in, however, generating over €1 billion dollars in revenue in 2014. The problem is its inability to turn a profit because it pays most of its revenue back to the music industry. Spotify says that its inception in 2008, it has paid $2 billion to rights holders.
The public back-and-forth between Taylor Swift and Apple ended in a happy truce. Apple was given the chance to show “humility” and that it cared about artists the same week that it launched Apple Music, arguably one of its biggest music projects ever. And by relenting to Swift’s demands, Apple Music was also able to bring on board other artists that were once hesitant.