Popdeem receives €500,000 in funding
21 May 2014 | 0
Social marketing software start-up Popdeem has raised €500,000 in funding to further its commercial development. Among the investors are venture capital firm Delta Partners, Enterprise Ireland and several angel investors.
Formed in 2012, Popdeem started life as a social rewards app for local businesses and is now white-labelling its technology, enabling marketers to integrate its suite of social marketing tools into their software platforms.
Using the Popdeem’s technology, brands can reward users for sharing experiences at specific brand locations or at events. Customers can check-in or share photos on Facebook, Twitter or Instagram to redeem rewards.
“Peer-to-peer engagement is becoming more important as the social web continues to grow” said Popdeem CEO Richard Whelan, “Popdeem’s technology and marketing platform is making it possible for brands to target their most influential customers, boost brand advocacy and harness the power of the social Web.”
Popdeem was one of the first start-ups to enter the Wayra start-up accelerator in 2012.