Fab.com

PCH acquires Fab.com

Trade
Image: Fab.com

3 March 2015

PCH has bought e-commerce website Fab.com. Terms of the deal were not disclosed.

In recent months, Fab underwent significant restructuring to to stabilise operations and grow its audience of urban professionals and design enthusiasts.

As part of the deal 35 Fab employees will remain with the company, while founder and former CEO Jason Goldberg has stepped down as CEO and will no longer be involved with the business. Renee Wong, general manager since May 2014, will continue to run day-to-day operations.

“We are delighted to announce the acquisition of Fab,” said PCH founder and CEO Liam Casey. “We love the brand, the customer experience, and the focus on lifestyle products. We see an opportunity to reinvigorate the Fab audience – keeping the current focus, and adding a variety of more distinct and exclusive goods from designers. And because Fab has a flexible and dynamic technology platform, we have a good foundation to test new selling modes that will excite customers.

“We will work with third party brands, as well as partner with industrial design firms and design schools around the world to identify up-and-coming designers and give them a platform to bring products to market on Fab and, we will continue to work with the designers and brands we know to bring new products to Fab’s audience.

Headquartered in Cork, PCH operates in San Francisco, Seul, Hong Kong, Tokyo and Shenzen.

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