An award-winning destination garden centre, a family-run group tour operator, and a ‘living café’ have been selected among 15 Irish SMEs and micro-enterprises to receive funding under the IEDR’s Optimise outreach campaign.
The €150,000 fund will be put to use to update the winners’ existing websites and expand their online and e-commerce capabilities.
This year’s recipients were chosen following an online public vote that determined 10 of the Optimise recipients, with the remaining five businesses selected by an independent judging panel.
David Curtin, chief executive, IEDR, said: “This was the most successful year of the Optimise Fund to date. We received an incredible response from Irish SMEs and micro-businesses, all of whom recognise the genuine opportunity that exists to reach new audiences and increase online sales through an expanded and improved web presence. As the economy continues to recover, the SME sector cannot overlook the value of e-commerce in converting new business. We look forward to continuing to work with Irish SMEs through the Optimise Fund to grow and improve this important facet of their businesses.”
Full list of winners:
GriffinsGardenCentre.ie
WalkShoes.ie
TheOldMillStores.ie
Salingers.ie
Eirechrom.ie
Adventure-Holidays.ie
CleanFreaks.ie
DayToursUnplugged.ie
GPMI-ltd.ie
Madinks.ie
PhysioExtra.ie
Olytico.ie
TheGaiety.ie
HookandLadder.ie
TotalShave.ie
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