Limerick-based IMS connect acquired by ASK4

Hospitality specialist checks in with UK digital infrastructure provider

IMS connect has been acquired by Ask4, UK provider of digital infrastructure and smart building technology for multi-tenant building. Financial terms of the deal were not revealed.

Founded in Limerick, IMS connect delivers managed Wi-Fi, voice solutions, smart TV technology, IPTV, casting, digital signage, and energy management, primarily for the hospitality sector. Its clients include Staycity Group, Dalata Hotel Group, EDYN Group, Handpicked Hotels, Frasers Hospitality, and the MHL Collection.

“Selling a business you have built from the ground up is never a decision taken lightly. However, from our first conversations it was clear that ASK4 shared our values, our customer-first approach and our ambition for the future,” Shane Hartigan, founder of IMS connect, said.

 

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He added: “Bringing IMS connect into the ASK4 Group creates an exciting opportunity to integrate our hospitality expertise into ASK4’s market-leading digital infrastructure and smart building platform, extending those capabilities into new sectors and customer environments.”

Through the acquisition, ASK4 deepens its technical expertise and sector relationships across its 13 operating markets as the business continues to grow, and consolidates its market leadership in Ireland specifically in long-stay hospitality and serviced accommodation – including hotels, serviced apartments, aparthotels, and co-living buildings.

Following the acquisitions of ClearFibre (UK), mywire (Germany), and Parcel SafePlace (UK) in 2025, the addition of IMS connect further reinforces ASK4’s commitment to delivering industry-leading digital infrastructure solutions and building its position as a comprehensive smart technology partner.

“The acquisition of IMS connect is a landmark moment for ASK4. It opens an entirely new market for us in long-stay hospitality whilst also strengthening our presence in Ireland and across Europe,” Andrew Dutton, CEO of ASK4, said.

He added: “IMS connect has built something truly impressive over the past two decades – a loyal client base, a talented team, and a technology offering that is genuinely best-in-class for the hospitality sector.”

The IMS connect leadership team will remain with the business as it integrates into ASK4, ensuring continuity for customers and employees throughout the transition.

During this period, services will operate under IMS connect by ASK4 as products and capabilities are progressively integrated into ASK4’s wider platform.

Patryk Goron

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