Intel planning to change servers in PC break away

Chip maker is changing the way it approaches server installations with new chip, storage, memory, and interconnect technologies

From PCs to servers, Intel is trying to redesign the way computers operate. We have already seen how PCs are changing, with 2-in-1 hybrids and tiny Compute Sticks, but some of the chip maker’s ground-breaking technologies will initially appear in servers.

The PC market is in decline, and the chipmaker has cut unprofitable products like smart phone chips. Intel is redirecting more resources to develop server and data centre products, which are already money makers for the company.

Intel is also focusing on markets like the Internet of Things, memory, silicon photonics, and field programmable gate arrays (FPGA), all of which have ties to the fast-growing data centre business.

 

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Intel has cut about 12,000 jobs in the transition away from smart phone chips and PCs. Employees have bought into the company’s new strategy, Intel CEO Brian Krzanich said during a speech at the Bernstein Strategic Decisions Conference last week.

Many innovations and “dramatic changes” are coming over the next two to three years, especially on the data centre side of the business, Krzanich said.

Intel has always looked at ways to drive up performance in individual systems, but the company’s focus is changing to drive improvements in server, memory, networking, and storage components at the rack level. The company is also working to speed up communications between the components.

“We have a lot of good work to do,” Krzanich said.

Intel has pushed a concept called the Rack Scale architecture, which is meant to bring configuration flexibility and power efficiency to server installations. The idea is to decouple processing, memory, and storage into separate boxes on a rack. More memory, storage, and processing resources can be installed at the rack level than on individual servers patched together, and shared resources like cooling could help cut data centre costs.

Intel’s OmniPath fabric, a superfast interconnect technology, is viewed by Krzanich as the centrepiece of new server technologies. It will provide the protocols for CPUs to communicate at faster speeds with components inside a server and at the rack level. In the future, Intel envisions data transfers happening over beams of light, which will speed up OmniPath.

OmniPath will accelerate workloads like analytics and databases. It will be available through network controllers on Intel’s upcoming Xeon Phi supercomputing chip code-named Knights Landing, but the ultimate goal is to bring the interconnect closer to the CPU.

“There are workloads that can be taken from software that’s working in memory to software that’s working right on the silicon, right next to the CPU, with a direct link through the OmniPath fabric,” Krzanich said.

Using beams of light for speedy data transfers is the idea behind silicon photonics, another technology that’s a priority for Intel. Silicon photonics will replace traditional copper wires, and bring faster data transfers across storage, processing, and memory components on racks, Krzanich said.

After delays, Intel has said it will ship modules to implement silicon photonics later this year.

Xeon chips will always be important to Intel, but the chipmaker is also looking at speedy co-processors called FPGAs to quickly perform specific tasks. Intel believes a killer combination of CPUs and FPGAs, which can be easily reprogrammed, could speed up a wide range of workloads.

FPGAs are already being used by Microsoft to speed up the delivery of Bing search results, and by Baidu for faster image search. Intel believes FPGAs are relevant for artificial intelligence and machine learning tasks. Intel also plans to use FPGAs in cars, robots, drones, and IoT devices.

Intel acquired FPGA technology through the $16.7 billion (€14.7 billion) purchase of Altera last year. The company’s next step is to pack an FPGA alongside its Xeon E5-2600 v4 server processor on a modular chip. Ultimately, FPGAs will be integrated on server chips, though Intel hasn’t provided a timeline.

Intel is also developing a new type of storage and memory called 3D Xpoint, which the chipmaker claims is 10 times denser than DRAM, and 1,000 times faster and more durable than flash storage. Krzanich described 3D Xpoint as being a “hybrid between memory and storage.” The technology will first come to gaming PCs under Optane-branded SSDs, but will branch out to servers in the form of flash storage and DRAM modules.

The emerging technologies from Intel may require companies to change their server architectures from top to bottom. But as long as the servers deliver cost-performance benefits, the technologies will be adopted, Krzanich said.

Intel has not yet provided a cost estimate for the investment, and it hasn’t described how racks infused with new technologies could be implemented alongside existing server installations. Intel will continue selling regular server CPUs, but it may take time for customers to adopt the new technologies until they are proven.

Intel held a 99.2% market share for server processors in 2015, but that may fall next year as AMD releases new server chips and the adoption of ARM servers potentially grows.

 

IDG News Service

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placeholder: '+34 000 000 000', helpText: 'Incluya el código de país ES +34 antes del número de teléfono', }, { countryCode: 'NL', placeholder: '+31 0 00000000', helpText: 'Voeg de NL-landcode +31 toe vóór het telefoonnummer', }, { countryCode: 'BE', placeholder: '+32 000 00 00 00', helpText: 'Incluez le code pays BE +32 avant le numéro de téléphone', }, { countryCode: 'CH', placeholder: '+41 00 000 00 00', helpText: 'Fügen Sie vor der Telefonnummer die CH-Ländervorwahl +41 ein', }, { countryCode: 'AT', placeholder: '+43 000 000 0000', helpText: 'Fügen Sie vor der Telefonnummer die AT-Ländervorwahl +43 ein', }, { countryCode: 'IE', placeholder: '+353 00 000 0000', helpText: 'Include the IE country code +353 before the phone number', }, { countryCode: 'IT', placeholder: '+39 000 000 0000', helpText: 'Includere il prefisso internazionale IT +39 prima del numero di telefono', }, { countryCode: 'NO', placeholder: '+47 000 00 000', helpText: 'Inkluder NO landskode +47 før telefonnummeret', }, { countryCode: 'SE', placeholder: '+46 00 000 00 00', helpText: 'Inkludera SE landskod +46 före telefonnumret', }, { countryCode: 'DK', placeholder: '+45 00 00 00 00', helpText: 'Inkluder DK landekode +45 før telefonnummeret', }, { countryCode: 'FI', placeholder: '+358 00 000 0000', helpText: 'Sisällytä FI-maakoodi +358 ennen puhelinnumeroa', }, { countryCode: 'EE', placeholder: '+372 0000 0000', helpText: 'Lisage EE riigikood +372 telefoninumbri ette', }, { countryCode: 'PL', placeholder: '+48 000 000 000', helpText: 'Podaj numer kierunkowy PL +48 przed numerem telefonu', }, { countryCode: 'SK', placeholder: '+421 000 000 000', helpText: 'Pred telefónne číslo uveďte kód krajiny SK +421', }, { countryCode: 'LV', placeholder: '+371 0000 0000', helpText: 'Iekļaujiet LV valsts kodu +371 pirms tālruņa numura', }, { countryCode: 'LT', placeholder: '+370 0000 0000', helpText: 'Įtraukite LT šalies kodą +370 prieš telefono numerį', }, { countryCode: 'GR', placeholder: '+30 000 000 0000', helpText: 'Συμπεριλάβετε τον κωδικό χώρας GR +30 πριν από τον αριθμό τηλεφώνου', }, { countryCode: 'PT', placeholder: '+351 000 000 000', helpText: 'Inclua o código de país PT +351 antes do número de telefone', }, { countryCode: 'HR', placeholder: '+385 00 000 0000', helpText: 'Uključite HR pozivni broj države +385 prije telefonskog broja', }, { countryCode: 'SI', placeholder: '+386 00 000 000', helpText: 'Vključite SI kodo države +386 pred telefonsko številko', }, { countryCode: 'IS', placeholder: '+354 000 0000', helpText: 'Láttu IS landsnúmer +354 fylgja á undan símanúmerinu', }, { countryCode: 'LU', placeholder: '+352 000 000 000', helpText: 'Incluez le code pays LU +352 avant le numéro de téléphone', }, { countryCode: 'MC', placeholder: '+377 00 00 00 00', helpText: 'Incluez le code pays MC +377 avant le numéro de téléphone', }, { countryCode: 'AD', placeholder: '+376 000 000', helpText: 'Incloeu el codi de país AD +376 abans del número de telèfon', }, { countryCode: 'JE', placeholder: '+44 0000 000000', helpText: 'Include the JE country code +44 before the phone number', }, { countryCode: 'IM', placeholder: '+44 0000 000000', helpText: 'Include the IM country code +44 before the phone number', }, { countryCode: 'GG', placeholder: '+44 0000 000000', helpText: 'Include the GG country code +44 before the phone number', }, { countryCode: 'AL', placeholder: '+355 00 000 0000', helpText: 'Përfshini kodin e vendit AL +355 para numrit të telefonit', }, { countryCode: 'SM', placeholder: '+378 0000 000000', helpText: 'Includere il prefisso internazionale SM +378 prima del numero di telefono', }, { countryCode: 'FO', placeholder: '+298 000000', helpText: 'Inkluder FO landekode +298 før telefonnummeret', }, { countryCode: 'MT', placeholder: '+356 0000 0000', helpText: 'Include the MT country code +356 before the phone number', }, { countryCode: 'LI', placeholder: '+423 000 0000', helpText: 'Fügen Sie vor der Telefonnummer die LI-Ländervorwahl +423 ein', }, { countryCode: 'GI', placeholder: '+350 000 00000', helpText: 'Include the GI country code +350 before the phone number', }, { countryCode: 'MD', placeholder: '+373 00 000 000', helpText: 'Includeți codul de țară MD +373 înaintea numărului de telefon', }, { countryCode: 'HU', placeholder: '+36 00 000 0000', helpText: 'A telefonszám előtt adja meg a HU országkódot +36', }, { countryCode: 'NZ', placeholder: '+64 00 000 0000', helpText: 'Include the NZ country code +64 before the phone number', }, { countryCode: 'ME', placeholder: '+382 00 000 000', helpText: 'Uključite ME pozivni broj države +382 prije telefonskog broja', }, ]; if (!countryCode || typeof countryCode !== 'string') { return mockPlaceholders[0].helpText; } const selectedHelpText = mockPlaceholders.find(function(item) { return item && item.countryCode === countryCode; }); return selectedHelpText ? selectedHelpText.helpText : mockPlaceholders[0].helpText; } function setDefaultHelpText(countryCode) { const helpTextSpan = 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: false; var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true; var phoneInput = document.querySelector('#mce-' + fieldName); if (phoneInput && defaultProgram.countryCallingCode && shouldAppendCountryCode) { phoneInput.value = defaultProgram.countryCallingCode; } displayFlag?.addEventListener('click', function(e) { dropdown.focus(); }); dropdown?.addEventListener('change', function() { const selectedCountry = this.value; if (!selectedCountry || typeof selectedCountry !== 'string') { return; } const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName); if (flagSpan) { flagSpan.textContent = getCountryUnicodeFlag(selectedCountry); flagSpan.setAttribute('aria-label', sanitizeHtml(selectedCountry) + ' flag'); } const selectedProgram = window.MC?.smsPhoneData?.programs.find(function(program) { return program && program.countryCode === selectedCountry; }); var smsNotRequiredRemoveCountryCodeEnabled = true; var smsField = Object.values({"EMAIL":{"name":"EMAIL","label":"Email Address","helper_text":"","type":"email","required":true,"audience_field_name":"Email Address","merge_id":0,"help_text_enabled":false,"enabled":true,"order":0,"field_type":"merge"},"FNAME":{"name":"FNAME","label":"First Name","helper_text":"","type":"text","required":false,"audience_field_name":"First Name","enabled":false,"order":null,"field_type":"merge","merge_id":1},"MMERGE2":{"name":"MMERGE2","label":"Second Name","helper_text":"","type":"text","required":false,"audience_field_name":"Second Name","enabled":false,"order":null,"field_type":"merge","merge_id":2},"MMERGE3":{"name":"MMERGE3","label":"Company Name","helper_text":"","type":"text","required":false,"audience_field_name":"Company Name","enabled":false,"order":null,"field_type":"merge","merge_id":3},"MMERGE4":{"name":"MMERGE4","label":"Job Title","helper_text":"","type":"text","required":false,"audience_field_name":"Job Title","enabled":false,"order":null,"field_type":"merge","merge_id":4},"SIGNUP":{"name":"SIGNUP","label":"Signup form location","helper_text":"","type":"text","required":false,"audience_field_name":"Signup form location","enabled":false,"order":null,"field_type":"merge","merge_id":5},"MMERGE6":{"name":"MMERGE6","label":"Image URL","helper_text":"","type":"imageurl","required":false,"audience_field_name":"Image URL","enabled":false,"order":null,"field_type":"merge","merge_id":6}}).find(function(f) { return f.name === fieldName && f.type === 'smsphone'; }); var isRequired = smsField ? smsField.required : false; var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true; var phoneInput = document.querySelector('#mce-' + fieldName); if (phoneInput && selectedProgram.countryCallingCode && shouldAppendCountryCode) { phoneInput.value = selectedProgram.countryCallingCode; } updateSmsLegalText(selectedCountry, fieldName); updatePlaceholder(selectedCountry, fieldName); updateCountryCodeInstruction(selectedCountry, fieldName); }); } document.addEventListener('DOMContentLoaded', function() { const smsPhoneFields = document.querySelectorAll('[id^="country-select-"]'); smsPhoneFields.forEach(function(dropdown) { const fieldName = dropdown?.id.replace('country-select-', ''); initializeSmsPhoneDropdown(fieldName); }); });

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