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IBM survey: 2,000 global CEOs expect AI investments to double

Two-thirds of CEOs prioritise AI use cases based on return on investment
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Image: Shutterstock/Dennis

8 May 2025

Business leaders are determined to expand the use of artificial intelligence (AI) solutions within their organisations, despite the challenges posed by the rapidly evolving technology. In a recent global survey conducted by IBM’s Institute for Business Value, 2,000 CEOs were surveyed and found that they expect to more than double the growth of AI investments over the next two years. Notably, 61% of respondents confirmed that they are actively adopting and preparing for large-scale implementation of AI agents.

The survey highlighted the critical role of an integrated data architecture in enabling cross-functional collaboration, identified as essential by 68% of CEOs. In addition, 72% saw their organisation’s own data as key to unlocking the potential of generative AI. However, the survey also suggests that organisations may struggle to establish an effective data environment. Half of respondents acknowledged that recent rapid investments have resulted in disconnected and fragmented technology systems.

According to the survet CEOs are struggling with the pressure to balance short-term return on investment (RoI) with long-term innovation when it comes to AI adoption. The survey found that only 25% of AI initiatives have achieved expected RoI in recent years, and only 16% have scaled enterprise-wide. To accelerate progress, two-thirds of CEOs said their organisations were prioritising AI use cases based on RoI, with 68% reporting clear metrics for effectively measuring innovation RoI.

The survey further highlighted the importance of strategic leadership and specialized talent to realise the value of AI. Nearly 70% of CEOs said the success of their organisation depended on a diverse group of leaders with deep strategic insight and decision-making authority. Similarly, 67% emphasised the importance of having the right expertise in the right roles with the right incentives for differentiation.

CEOs recognise the immense potential of AI, but also see significant barriers to innovation within their organizations. These include a lack of cross-functional collaboration, aversion to risk and disruption, and insufficient expertise and knowledge.

The CEOs surveyed recognised the need to bridge skill gaps and expect that about one-third of the workforce will need to be retrained or retrained in the next three years. Moreover, 65% plan to use automation to fill these gaps. The rapid evolution of AI is reflected in the fact that 54% of CEO respondents are hiring for positions directly related to AI that did not exist a year ago.

Business AM

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