Green film premiere makes the Switch

Life

16 March 2009

A Northern Ireland company is to play the starring role in a world record attempt to create the biggest film premiere when major new climate change drama ‘Age of Stupid’ at its premiere on 15 March in Leicester Square.

As part of efforts to enter the Guinness Book of Records as the world’s largest film premiere, Belfast-based video streaming company Switch New Media will live stream the event to thousands of cinema goers via a high speed video connection with a possible audience in excess of 100,000 viewers.

The event will also make use of a ‘green carpet’ in solar and electrically powered cars, and pedal powered popcorn making machines.

Switch New Media director Diarmaid said: “This is a great project to be involved in. To be asked to live stream the work of an Oscar-winning actor to over 15,000 cinema goers throughout the UK is very exciting. I hope it will be enough to get us into the Guinness Book of Records.”

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