Xtremepush lands multi-million euro deal with US ad tech giant
29 September 2015 | 0
Dublin-based Xtremepush has agreed a multi-million euro deal with US ad technology giant Gravity4.
Under the deal, Gravity4 will integrate the start-up’s software into its marketing cloud, enable more than 100 of the world’s biggest brands to better understand how their customers are using and engaging with mobile apps and harnessing that data, to deliver better advertising to them.
Kevin Collins, CTO and co-founder, Xtremepush, said: “This deal is really significant for Xtremepush as, via Gravity4, the ad tech giant that has grown out of Silicon Valley, our software will inform the in-app engagement strategies of some of the biggest brands in the US and the world. The deal has propelled our software beyond the Irish market – it will now analyse consumer usage of some of the most downloaded brand apps in the world and inform engagement strategies that will generate significant return on investment. This is a huge achievement for the company and team, which was established just 18 months ago.”
Gurbaksh Chahal, CEO, founder and chariman, Gravity4, said: “This is an important deal for Gravity4 as, through the integration of Xtremepush’s software, we can now offer our clients, major agencies and Fortune 500 companies highly targeted advertising, engagement and conversion of app users to drive usage and downloads. This level of intelligence has, up to this point, never been available in the market. It has the potential to dramatically improve in-app usage and engagement for the world’s biggest brands, which will result in a significant return on their investment. We are extremely happy with Xtremepush’s technology and the team and look forward to continuing our partnership with them long into the future.”