VideoCrisp, a cloud-based software company based at NovaUCD, has unveiled a new online video creation and editing tool. The company also announced that it plans to hire 10 additional digital media staff by the end of 2013.
The VideoCrisp application requires no software installation, allowing resellers to quickly and cost effectively create high-quality professional and customised videos for their clients.
VideoCrisp, an Enterprise Ireland client, was founded in 2012 by serial entrepreneur Abhinav Chugh (pictured), an MBA graduate from UCD’s Michael Smurfit Graduate Business School.
"Videos are becoming a mandatory tool for businesses and usually their Web or marketing agencies are the first doors that they knock to meet their video needs," said Chugh. "Until now these agencies did not have the expertise to offer video services and had to refer clients to expensive video production companies.
"VideoCrisp is world’s first video creation tool designed keeping in mind the needs of resellers who can now create professional and customised videos for their clients using our self-service tool which offers the same quality as video production companies. This will enable resellers to enjoy a bigger share of their clients’ marketing budgets.
"VideoCrisp, which is looking to hire 10 new staff members by the end of the year, is also developing the world’s first cloud-based video editing software that will allow users to edit and change the background of videos with just one click without using a Chroma screen or any video studio set-up."
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