More than three quarters of a million adults in Ireland own a smartphone, an increase of almost one-fifth since the end of 2010. That’s according to a survey by Mobile and digital agency Return2Sender.
Undertaken by Behaviour & Attitudes on behalf of Return2Sender, the report found smartphone ownership increased to 750,000 units. More than one in four adults source information online via mobile phone, an estimated 990,000 people. News, entertainment and travel information are the most commonly searched for.
Mobile app downloads have increased by 13 per cent. Almost one fifth of adults would download an app from one of their favourite brands. In excess of 5 million apps have been downloaded in Ireland this year so far.
The research also showed pointed to a futher increase in smartphone ownership of up to 80,000 in the next six months.
Donald Douglas, MD, Return2Sender, said: "This time around, we set out to probe mobile consumer behaviour in relation to location and search. We already know that mobile is ramping up fast and the phones are out there. But what we are really excited to hear is that consumers are actively seeking out brands on their mobiles and unsurprisingly asking for a better experience via location-aware advertising."
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