Navteq, the digital map and navigation specialist, has revealed insights that emerged from a proprietary research study designed to assess the impact of daily use of navigation devices.
These findings focus specifically on the impact of instant traffic information, and point to the use of such data as a main influence in time-savings for drivers.
The results are from a three pronged study conducted in two metropolitan areas of Germany – Dusseldorf and Munich — which evaluated drivers without a navigation system, drivers with a navigation system, and drivers with a navigation system including instant traffic data.
Previous studies focused more on the benefits to drivers of navigation system during normal driving.
Not surprisingly, drivers using traffic-enabled navigation devices spent an average of 18% less time driving than drivers without electronic aids. This equates to four days a year.
Research showed that drivers with instant traffic information also saved, which would lead to a decrease in CO2 emissions per driver of .79 metric tons, or 21% less than a driver without a navigation system.
The test participants, who had not previously owned a navigation system, had their vehicles fitted with a logging device to track their route and speed.
The study’s results reflect more than 2,100 trips, over 20,000 km and almost 500 hours on the road.
Subscribers 0
Fans 0
Followers 0
Followers