Proveye, Grassland Agro plan satellite-powered grass measurement to Irish farms
Proveye, an Irish agri- and climate-tech company headquartered at NovaUCD in Dublin, is working with Grassland Agro, a provider of agronomic and animal nutrition solutions to farmers across Ireland.
Under the partnership ProvGrass, Proveye’s satellite-powered grass measurement platform will be deployed on Grassland Agro’s trial farms providing paddock-level grass intelligence alongside field-specific soil and fertiliser planning data.
The partnership will bring continuous, per-paddock data on grass cover, growth rates, sward composition and yield potential directly into the advisory programmes used by Grassland Agro’s network of over 40 specialist agronomists serving dairy, beef and sheep across Ireland.
Paul Kennedy, CCO, Proveye, said: “Grass is the most valuable feed source on Irish dairy and beef farms, but it’s often the least measured. Grassland Agro has the largest specialist agronomist network in the country. By integrating ProvGrass, we’re connecting what’s happening in the soil to what’s growing in the field and giving farmers the evidence to act on it.”
Sean McMahon, head of product, marketing & sustainability, Grassland Agro, said: “This partnership gives us a powerful new way to demonstrate what’s happening on the ground as a result of our products and advice. It’s a natural extension of our Soil Sustainability Programme, better measurement leads to better farming, and ProvGrass delivers exactly that.”
Grassland Agro’s Soil Sustainability Programme already delivers field-specific fertiliser plans, soil sampling and silage assessment to thousands of Irish farms. ProvGrass adds the missing feedback layer, objective, satellite-derived measurement of how the grass sward is actually responding to those inputs.
On the trial farms, this provides independent, data-backed evidence to evaluate fertiliser products and soil fertility under real conditions. For farmers, this means better grazing rotation management, early surplus identification, more accurate feed budgeting, and full-farm visibility that replaces the 1–5% coverage of a weekly field walk with 100% automated measurement.
ProvGrass uses satellite imagery and proprietary AI models that achieve over 90% accuracy in continuous measurement of DM tonnes per hectare at the whole paddock and farm level. The Proveye platform is already deployed on commercial farms across Ireland and Europe.
Kennedy added: “As pressure grows on Irish farms to improve efficiency and meet sustainability targets, the partnership positions both companies at the forefront of data-driven grassland management.”
The Grassland Agro partnership follows on from Proveye’s recent commercial agreements with DLF, Cork Grassland Services, Miljo, and Cavan Grassland Consultancy.
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