What does mobile cloud mean to you? To some it’s simply making data available from the cloud to an access device, mobile or not. To others it’s strictly a matter of delivering data to specialist apps built for the purpose. A case of semantics, perhaps, but one thing is clear: 2015 will be a year when the importance of cloud mobility becomes even more apparent.
“Mobile is where the market is, that’s no longer up for discussion,” said Carl Dempsey, vice president of sales engineering for Europe, the Middle East and Africa with Salesforce.com. “Within two years it’s predicted that there will be 5 billion smartphones in the world, and this year will probably be the year when more people will access online data via smartphone apps than via browsers. These supercomputers in our pockets are increasingly just the way we work, and I don’t think anyone seriously questions that anymore.”
“In Ireland, we have turned a corner in terms of businesses trusting the cloud and as a result we have seen increasing demand for new ways to deliver IT Services to mobile devices,” Art Coughlan, Microsoft
According to Dempsey whereas cloud-supported mobility used to be a nice-to-have feature for sales purposes, it’s now become a must-have for practical reasons. “We regularly talk to people who only want to talk about how best to enable their staff through mobile,” he said. “Initially people looked at smartphones and tablets as small computer screens in their pockets and developed for them in that way but what people have realised is that they’re actually different.
“For a start, they’re geo-aware, always on, have touch-based user interfaces and can be used in a ways that desktop machines just can’t. It’s not just a matter of accessing information, it’s what you do with it that’s increasingly making the difference.”
For this reason, Salesforce argues that we are at the beginning of a new generation of mobility-inspired developments that will fully explore the potential of information accessed and delivered remotely.
“It’s not just a matter of accessing information, it’s what you do with it that’s increasingly making the difference,” Carl Dempsey, Salesforce.com
“There are new opportunities to build applications that are about more than just information on a screen. For example, if you take mobile to be about more than just phones and instead look at all the developments happening with wearable technology, we’re really just at the start of this,” said Dempsey. “Who knows what kind of tech is going to be in our pockets or on our person ten years from now? Technology will evolve, but there is also a cultural component. When the mobile phone first came out it was only for high-end business people, now they’re everywhere. And when the iPhone first came out there were very few practical applications for it, but now we’re at the point where it is the de facto tool that people use.”
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