Licensed Sabre

Trade

1 April 2005

Online travel firm Sabre Travel Network has become a licensed user of NewWorldIQ technology. Under the agreement Sabre Travel Network will use the online marketing firm’s technology for most of its online marketing initiatives.

Prior to the agreement, Sabre Travel Network used NewWorld’s technology on an ASP basis to communicate with its customers, agents and employees. The travel firm now uses DialogueIQ, NewWorldIQ’s flagship solution, to implement campaigns in order to enhance its customer relationships, gather prospects and strengthen internal communications.

Sabre Travel Network’s online marketing initiatives include generating and distributing regular internal newsletters and multi-lingual newsletters to agency customers, gathering new prospects through referral, conducting surveys and managing event registration for specific events.

03/10/2003

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