DataSolutions launches hyper converged infrastructure hub

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Michael O'Hara, DataSolutions

Value added distributor DataSolutions has launched an online hyper converged infrastructure (HCI) hub for channel partners.

Developed in partnership with Nutanix, the hub is a lead-generation microsite containing educational and engaging content on HCI. All assets sit behind database driven form fills to enable partners to generate marketing qualified leads and includes rebranding tools to allow partners to personalise content with logos and contact details.

The campaign includes a full suite of tools to allow end users to download HCI guides, watch videos, request webinars and call backs with an event registration landing page to support local seminars.

“Hyper converged infrastructure is a rapidly growing market yet many channel partners serving the mid-market and SMB space don’t have the marketing expertise, internal resources or capacity to fully engage with customers which is why we are launching the HCI hub to help educate and drive sales engagement,” said Michael O’Hara, group managing director, DataSolutions. “The hub is branded for each partner and the language used for all of the supporting material is aimed at highlighting practical benefits along with access to demonstration products to help facilitate test drives and proof of concept pilot projects – the goal is to turn the hype into tangible wins.”

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