Rumours are growing that Apple is developing a paid for movie service through its hugely successful iTunes store. The service would work much in the same way as it does for songs, with users downloading full length films to their ipod’s, and watching it through a computer or connected television. However, similar to Napster’s own music service, users would pay a monthly description fee of €9.99, giving access to over 1,000 movies at any one time. If stories are to be believed, Apple is currently halfway through developing the service, so don’t be surprised if you hear about this at the next Mac expo in April. Indeed, with portable and downloaded media becoming increasingly popular, a foothold in the film industry would surely give Apple an unassailable lead in the digital downloads market.
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