AMD, vStream open product experience centre in Dublin

Chip maker's stakeholders to get immersive view of AI, cloud, gaming and more

Trade

Pictured: Niall O’Driscoll, vStream; Ruth Cotter, AMD; Andrew Jenkinson, vStream

Global experiential agency vStream has collaborated with AMD for chip-maker’s first European AMD Product Experience Centre.

The groundbreaking interactive and immersive centre is designed to showcase innovations from AMD in applications such as AI, cloud computing, gaming, and more through immersive storytelling, interactive displays, and cutting-edge augmented reality experiences.

The AMD Product Experience Centre integrates multiple interactive elements to engage visitors in a dynamic and memorable way, starting with a personal welcome from AMD CEO Dr Lisa Su.
From there visitors can see how AMD processors power the world around us, with motion graphics, animations, and videos revealing physical products inside the futuristic transparent LED display cases.

Ruth Cotter, SVP Marketing, Communications and Human Resources at AMD, said: “We are delighted to open AMD’s inaugural Product Experience Centre that is strategically aligned to our R&D and engineering presence in Ireland and is expected to support further collaboration and breakthrough innovations with our customers and partners. Our collaboration with vStream enables us to showcase how AMD’s cutting-edge processors and adaptive computing technologies are shaping the future across a range of industries through a unique immersive experience.”

One of the centre’s attractions is an innovative ‘intelligent table’ on which users place chips to unlock interactive content showing their use across industries.

Furthermore the centre delivers a first-hand look at the future of AI-powered computing built on vStream’s award-winning work in augmented reality with brands including Pfizer and McLaren F1. This experience allows the user to interact with digital assets, while still seeing their surroundings and interacting with other guests.

Andrew Jenkinson, co-founder of vStream, said: “We are incredibly proud to have worked with AMD on this project. The AMD Product Experience Centre is a testament to our shared vision of innovation, bringing advanced technology to life in a way that is both engaging and educational. Our expertise in immersive storytelling has allowed us to create a space where visitors can truly interact with and understand the game-changing technologies from AMD.”

TechCentral Reporters

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