Twitter is not only your favourite social network, it’s about to become a proper store, as well after announcing a deal with Amazon to fulfil purchases using hsahtags. According to Amazon, to purchase a product, a user must reply with #AmazonBasket, and Twitter will add the item to the user’s Amazon basket, which a person can later access through their Amazon account.
Of the many hats Twitter wears, the networking giant functions as a platform for job marketing, social networking, comedy, and more. By partnering with Amazon, Twitter will become a social shopping giant, as well.
Currently available to the UK and US, users must enable the settings on their Amazon account to access this feature. After using the hashtag, #AmazonBasket, an item is added to a user’s shopping basket, which they can access at any time. This feature is especially useful for those who become tied up in multi-tasking and do not have time to go through item selections and purchases in one sitting. Additionally, it prevents users from making an impulse buy, as they have time to rethink their decision upon revisiting the site later.
Upon connecting their Twitter and Amazon accounts, and tweeting a purchase, a user will receive a tweet from @MyAmazonUK informing them that the item is in their Amazon basket.
The limiting factor of this partnership is that users still have to visit both sites in order to complete the full purchase. “As a result of its somewhat limited functionality, we don’t expect widespread adoption of this in its current incarnation, but it’s a step in the right direction” Pete Stein, CEO of digital marketing agency Razorfish told website Business Insider.
According to Scott Campbell, of The Telegraph, Twitter and Amazon’s new feature, with the tagline, “Add it now. Buy it later. It’s that simple,” will be beneficial for the advertising revenue of other products. Similar to Facebook, marketers will be able to view users’ interests and gear more precise consumer products towards them.
Katie Peikes
Subscribers 0
Fans 0
Followers 0
Followers