Figures from Meko’s latest DisplayCast report shows that European TV sales fell by 8.6% to 16.4 million sets in the third quarter of 2010. Manufacturing output across major brands was also down quarterly to 15.3 million sets, while LED-backlit TV shipments accounted for 24% of volume sales, up from 19% in the second quarter.
The difference was mainly due to a decline in Western Europe as World Cup promotions brought the demand forward from quarter three to quarter two.
On a more positive note, the research also indicates that the EMEA TV market increased by 2.15% over the same quarter last year, while flat panel shipments of LCD and PDP TVs rose by 6.1%.
In Western Europe the markets which showed the highest decline were Spain, France, the UK and Italy. TV shipments to Spain were down by 40% quarter on quarter.
According to Meko senior analyst for the TV market Goksen Sertler, the fall was unavoidable: “Set and panel makers are keen to sell the more expensive sets with LED backlights, but there is some consumer resistance to current pricing levels. However, the overall drop in sales last quarter was in line with our TV market forecast”.
TV brand ranking was the same as in the previous quarter with Samsung, LG and Sony as the top three brands followed by Philips and Panasonic.
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