Shazam, a US media engagement company best known for its music recognition mobile application, has announced a Adforce.ie to become the primary distributor for TV advertising in the Republic of Ireland.
Shazam has over 500,000 subscribers in Ireland and over 250 million worldwide, and is the ninth most downloaded app of all time on iTunes.
Under the terms of the agreement, Adforce.ie will sell both Shazam for TV advertising as well as in-app advertising opportunities.
TV ad campaigns that include the on-screen Shazam prompt connect viewers to great information and special offers on their favourite products and services. Shazam has been integrated into more than 140 campaigns worldwide to create a custom second-screen interactive experience that helps brands achieve their goal of consumer awareness, engagement and commerce. Shazam extends engagement, turning a 30-second ad into two to five minutes of engagement with a brand. And, since the tag lives on in the tag result list, people can take that extra content with them.
The Shazam for TV service has been integrated into advertisements in the US for more than 18 months and has been included in campaigns by Sony, Procter & Gamble, Pepsi, Toyota, and Smirnoff.
Kevin Foley, commercial director at Adforce.ie, said: "Working with Shazam means we can once again bring innovative advertising options to the market in Ireland. Shazam offers the ability for greater interaction with other popular media sources like TV and radio. The 30-second TV ad can live beyond that limited timeframe to engage customers further with bonus content in the form of additional information, vouchers, competitions and more. This partnership means that TV buyers and ad agencies in Ireland now have a very compelling media engagement solution for its clients using what is a clear market leader."
TechCentral Reporters
Subscribers 0
Fans 0
Followers 0
Followers