Ryanair has partnered with travel industry customer intelligence and predictive marketing provider, Boxever, implementing a travel-centric customer intelligence and personalised marketing platform within Ryanair’s Digital Experience team.
Following the introduction of its tailored business and family products and as part of its continuous improvement programme, Ryanair said it is now providing customers with messaging more suited to their travel needs, using Boxever’s platform.
“We have rolled out a series of customer experience improvements over the past year as part of our ‘Always Getting Better’ programme and we have particularly focused on how we communicate with our 89 million customers,” said Dara Brady, Ryanair’s head of Digital Experience. “Boxever’s platform helps us learn more about our customers, ensuring we can tailor our offering to better suit their requirements.”
The Boxever platform enables Ryanair to create a rich, 360-degree view of each customer, using information from across the organisation, allowing it to accurately segment its customer base into distinct groups and offer specific products to these various groupings.
“We are seeing passengers demand more than just low fares from their airlines – they want to feel like the airline understands them individually,” said Dave O’Flanagan, CEO, Boxever. “By evolving the way they identify and communicate with customers – and making these interactions more relevant, contextual, and personal – Ryanair is responding to customer expectations, which should help improve customer loyalty and drive even more repeat business. We’re pleased to be a partner in helping them achieve this goal.”
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