Research shows drop in Q3 PC sales

Trade

1 April 2005

Irish PC sales declined by 5.4 per cent in the third quarter, against a backdrop of moderate positive growth throughout the EMEA region, according to the latest figures from IDC.

The top ten vendors in Ireland were Dell in first place with 33.9 per cent, showing flat growth of just 1.3 per cent. Next was HP with 24.9 per cent share, down 2.9 per cent. Fujitsu Siemens had 6.4 per cent share but declined by 25.3 per cent.

The indigenous PC builder Iqon Technologies had a 5 per cent share, following impressive growth of 49 per cent. Although these were mostly in desktop sales, IDC analyst Andrew Brown noted that the company had ‘reared its head in notebooks,’ with more portable sales for the quarter than Sony and HP, among others.

 

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Toshiba was fifth with 3 per cent market share, on the back of the highest growth of any vendor in the top ten—67 per cent.

IBM was in 6th place, on the back of 2.6 per cent share. Rounding out the top ten were, in descending order: Computer City, NEC CI, Apple and PC Pro, each with a share of under 2 per cent.

IDC doesn’t release unit shipments publicly, although Techcentral.ie understands that less than 100,000 PCs were sold during the quarter. (By contrast, 1.5m units were shipped in Germany during the same quarter.)

Desktop was the main culprit,’ Brown said. Some manufacturers logged impressive sales of laptops however, a trend which was repeated elsewhere in EMEA. ‘Notebooks continued to display healthy growth and remain a key area of intense competition between vendors,’ IDC said in a statement.

The research firm said that mobile products would continue to represent the largest growth opportunity in EMEA, a factor it attributed to developments in the wireless market and a rebound in corporate rollouts. It anticipates that this will drive ‘stronger double-digit growth in 2003’.

All market segments throughout the region were subject to intense vendor competition and continued price pressure, which drove volumes, despite an adverse impact on industry margins.

IDC’s preliminary data showed that PC shipments grew by 3.3 per cent in EMEA in the third quarter 2002 compared with the same quarter last year. In line with forecasts, the market returned to moderate positive growth, against -9.4 per cent recorded in the third quarter last year.

Cautious attitudes continued to prevail in the corporate sector, and although essential renewals are taking place, driving desktop and notebook sales, signs of a major recovery remain limited. Sustained demand from small and medium businesses continued to help limit volume erosion.

Western Europe displayed marginally better results than anticipated, with a return to soft single-digit growth after five consecutive negative quarters, but market conditions remain difficult. Germany continued to be affected by weak economic conditions, despite indications of moderate improvement. In France, the market remained constrained by slow business investments, while cautious attitudes also continued to prevent a faster rebound in the UK market.

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