Mobile operators sign up for handset eco rating scheme
Deutsche Telekom, Orange, Telefónica, Telia Company and Vodafone unveil new consumer labelling
28 May 2021 | 0
Five of Europe’s leading mobile operators have joined forces to update and launch a new pan-industry eco rating labelling scheme that will help consumers identify and compare the most sustainable mobile phones and encourage suppliers to reduce the environmental impact of their devices.
The eco rating initiative has been created jointly by Deutsche Telekom, Orange, Telefónica, Telia Company and Vodafone to provide information at retail level on the environmental impact of producing, using, transporting, and disposing of smartphones and feature phones. The rating will enable operators and their customers to encourage wider rating of phones and demonstrate the demand for more sustainable electronics.
A range of new consumer phones from 12 mobile phone brands will be assessed including Bullitt Group (Cat and Motorola ruggedised handsets), Doro, HMD Global (Nokia handsets), Huawei, MobiWire, Motorola/Lenovo, OnePlus, OPPO, Samsung Electronics, TCL/Alcatel, Xiaomi and ZTE.
From June 2021, the mobile operators will begin to introduce the distinct eco rating labelling at point of sale across 24 countries in Europe where they are present.
Following a detailed assessment, each mobile phone handset will be given an overall eco rating score out of a maximum of 100 to signal the environmental performance of the device across its entire life cycle. The eco rating label will also highlight five key aspects of mobile device sustainability, providing additional information about durability, repairability, recyclability, climate efficiency and resource efficiency.
Using information provided by device manufacturers, the rating applies a consistent evaluation methodology equally and objectively across 19 different criteria, culminating in a single score for each device. In addition, the eco rating provides guidance in five key areas:
- Durability: The robustness of the device, the battery life and the guarantee period for the device and its components
- Repairability: Covers the ease with which the device can be repaired, including mobile phone design and supporting activities that could increase the useful life of the product by improving its reparability, reusability and upgradability potential. A higher the score indicates how these aspects are supported
- Recyclability: How well the device components can be recovered and disassembled, the provided information to allow it, and how well materials can be recycled.
- Climate efficiency: The greenhouse gas emissions of the device during its whole lifecycle. The better the score here, the lower the climate impact is
- Resource efficiency: Assesses the impact caused by the amount of scarce raw materials required by the device (e.g. gold for the manufacturing of electronic components) towards the resources depletion; the better the score here, the lower the impact is towards the availability of materials
The methodology builds on industry knowledge and best practice gathered through previous environmental labelling initiatives. It has been developed with technical support and supervision from IHOBE (a publicly owned agency specialised in economic development, sustainability and the environment), with the participation of device suppliers, using the latest standards and guidelines from the European Union, ITU-T, ETSI and ISO with new parameters introduced where appropriate.