Majority of businesses expected to adopt shopping through social channels
14 February 2020 | 0
A majority of global businesses are expected to be capable of accepting transactions over social media, according to PayPal’s Global mCommerce Report.
The Ipsos survey queried 22,000 consumers and 6,602 businesses across the world.
The research showed that 35% of businesses currently accept social commerce, with a further 26% planning to do so in 2020. Those that are already using it have seen 45% of their sales transactions made through social channels over the last six months.
On average, 30% of consumers have used social commerce in the past six months. Of these social shoppers, a third are purchasing via social platforms weekly. The most popular platform for shopping is Facebook, followed by Instagram and WhatsApp.
However, the research revealed that 36% of consumers said they would not consider buying through social platforms, with security and trust as the biggest concerns. Twenty-one per cent of shoppers said they had abandoned a purchase due to security concerns.
The global research found that 63% of businesses are optimised to accept mobile payments on their channels and only 24% of these have a mobile app with purchasing functionality.
This is despite the fact that almost 80% of consumers have used their smartphone to make a purchase previously and almost half shopping via their mobile device at least weekly. Globally, mobile devices are the most preferred way to pay online with 44% of consumers opting to shop this way.
“The opportunity for Irish businesses is vast,” said Maeve Dorman, vice president of global merchant services, PayPal. “With both mobile and social commerce on the rise, there is huge potential for them to target a much larger audience and drive business growth within Ireland and further afield.”
“This demand for mobile and social commerce will only increase in the years to come. Not only do consumers want to be able to shop on the go from wherever they are, they want greater choice and peace of mind during the purchasing process.
“Therefore, businesses need to ensure they are providing a simple and secure purchasing process with trusted payment options via mobile-friendly platforms and social media channels. Only then will they be able to make the most of their online selling potential and fulfill consumer expectations.”